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The GenWhy Leaders Podcast

Sep 21, 2021

John James is the Founder & President of SignBird, a marketing agency for the out-of-home and billboard advertising industry. Listen in as we discuss with John the billboard industry’s high barrier of entry, and how he’s managed to bring it some much needed marketing innovation. We may or may not pepper in a few bird puns along the way. 

Key points:

0:00 to 3:30 - John tells us who he is and explains how SignBird began. 

3:30 to 5:05 - John explains his “why” and what drives him as an entrepreneur. 

5:05 to 6:45 - Being the captain of your own ship has important advantages. 

6:45 to 9:00 - What was the last straw that pushed you across the threshold into entrepreneurship?

9:00 to 17:00 - Why is the billboard industry a legacy industry with a high barrier of entry?

17:00 to 20:20 - What marketing and technology strategies are you using to bring innovation to this industry?

20:20 to 23:30 - What’s your vision for the future of SignBird?

23:30 to 24:15 - How to connect with John? (see below)

24:15 to 29:40 - What books or resources would you recommend to our listeners? (see below)

Book recommendation:

The $100 Startup by Chris Guillebeau

Connect with John: