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The GenWhy Leaders Podcast

May 10, 2020

Show overview:
In this episode we interview Adam Herbig, owner of DigBig LLC a marketing consultancy specializing in retail and product licensing. Having worked with big name brands like the NBA, DreamWorks, and Nickelodeon, Adam has deep expertise in making brands stand out from their competition. Listen in as he gives us three strategies to differentiate your brand in the marketplace. 

Adam’s Why:
Adam is a husband and a father first. In regard to DigBig, he wants to serve his clients in every capacity possible.  

Three strategies to differentiate your brand:

  1. Discover your complete brand story - this is beyond knowing your why, but knowing every little piece that is compelling about your product or service.

  2. Understand the comprehensive market landscape - establish the macro vision, then focus on tactical differentiation. 
    Marco: Where are you going with this long-term?Micro: How is your brand living across different marketing channels?

  3. Intellect + Emotion = Action - this is a winning formula you can use to build your own brand



Adam’s book recommendations:

  1. Expand, Grow, Thrive by Pete Canalichio
  2. Dare to Lead by Brene Brown 

How to contact Adam:

  1. Email:
  2. Website:
  3. LinkedIn:
  4. Facebook:
  5. Instagram:

Conversation references: