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The GenWhy Leaders Podcast

Mar 10, 2020

Show overview:
Successful brands don’t just sell a product or service, they start a movement. That’s exactly what Justin Ikerionwu and Muenfua Lewis have done with By Design Magazine, a creative lifestyle brand, promoting creativity and community. In this episode, Justin and Muenfua give us three tips to starting a movement of your own. 

Justin and Muenfua’s Why:
By Design was born out of the realization that there were no platform for creatives of color to get their ideas out and find opportunities to grow as creatives and entrepreneurs. They feel it’s their duty and obligation to help others. 

Three tips for starting a movement:

  1. Be intentional: You as an entrepreneur have a responsibility and obligation to act on the voids you see in the market or in your community, and tell the stories important to your audience. 
  2. Be a confident disruptor: Use a set of values you believe in to go against the grain. Connect your brand to those core values, and stick by them, even when it’s hard. 
  3. Be resilient: When you’re going through the path less traveled, you’re going to experience some bumps in the road that other people haven’t encountered. Trust in the people you put around yourself and the processes you put in place. 

About By Design: 
By Design is a creative lifestyle brand, promoting creativity and community. We showcase an authentic lifestyle for the creative in all of us, intentionally crafting editorial content and events that allows for real conversation and an appreciation for culture and style.

Book recommendations from Justin and Muenfua:

  1. Ego is the Enemy:
  2. Stillness is the Key:
  3. Powernomics:

How to contact Justin and Muenfua:

By Design website:

Justin’s email:
Justin’s LinkedIn:

Muenfua’s email:
Muenfua’s LinkedIn: