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The GenWhy Leaders Podcast


Mar 1, 2020

Show overview:

In an era of digital advertising, local TV advertising has been a less popular approach to marketing because of lack of targeting abilities. But that all depends on your target audience. In this episode Brooks Mosier, co-owner of KC Property Group gives us insight to using TV advertising in your marketing strategy as well as the importance of handling those leads in a way that is profitable for your business.  

Brooks’ Why:

Brooks wants time and family - that’s what he wants to invest in the most. He started with that in mind and worked backwards. The answer he landed on was passive income, and he found that possible through real estate. 

Why TV advertising to promote your business?

Brooks and his team were doing direct mail letters to potential sellers, but their response rate started to dip. They needed to find a way to get in front of a maximum amount of home homers, and saw opportunity with TV advertising. 

Will you continue to pursue TV advertising?

Yes, Brooks and his team have a strong web presence and need to maximize their brand awareness in the market, and TV advertising is a good way to do that. 

How to contact Brooks:

LinkedIn: https://www.linkedin.com/in/brooks-mosier-4a4b9b33/

Drop by their office in person: 

9140 Ward Pkwy #220
Kansas City, MO 64114

Book recommendations from Brooks:

  1. Rich Dad Poor Dad: https://www.amazon.com/Rich-Robert-Lechter-Sharon-Kiyosaki/dp/3898798828/ref=sr_1_2?keywords=Rich+Dad+Poor+Dad&qid=1581866372&sr=8-2
  2. Four Disciplines of Execution: https://www.amazon.com/Disciplines-Execution-Achieving-Wildly-Important/dp/1451627068/ref=sr_1_1?keywords=Four+disciplines+of+execution&qid=1581866419&sr=8-